Phygital sport connects the digital world and real-world energy. It is a model where someone who loves gaming can team up with someone who prefers physical sports.
This hybrid style of competition is already growing in Europe, South Africa, and Asia, and we are now bringing it to India.
You compete on virtual bikes first and then join a race outdoors.
You score goals in a virtual match and then finish the game on a real field.
You use motion sensors for a digital dance-off and then join a live Zumba final.
Most of us spend our days sitting, be it at desks, in traffic, on the sofa, or increasingly on our phones. Even when life feels busy, our bodies are often not moving enough.
Over time, this quiet lack of movement starts showing up in ways we already recognise:
Even after a full night's sleep
From prolonged sitting
Reduced metabolism
Mental health impacts
Restlessness and insomnia
These are not "old-age problems" or issues limited to one profession. They affect students, working professionals, parents, and seniors alike. A sedentary routine slowly increases the risk of serious long-term concerns like heart disease, diabetes, obesity, and mental health challenges, but long before that, it reduces how good we feel in our everyday lives.
This is where Phygital Foundation of India becomes relevant to you.
We believe staying active should not feel intimidating, boring, or time-consuming. By blending physical movement with digital engagement, we make activity feel familiar, enjoyable, and achievable, especially for people who already live in a lifestyle where screens shape how we work, relax, and connect.
Start from where you are
Small movements, big impact
And a way to keep going