Our Story
The journey of Phygital Foundation of India began with one clear realization : India doesn't have a shortage of interest in games, it has a shortage of engaging movement.
While traditional sports often struggle to retain participation due to access, infrastructure, or motivation, digital gaming and esports have captured the attention of millions across the country.
Instead of seeing this as a problem, we saw it as an opportunity.
What if fitness felt as exciting as gaming?
What if movement could be immersive, measurable, and social?
What if technology could pull people into sport rather than push them away?
That thinking sparked the idea of Phygital : a new way of engaging with fitness that blends physical activity with digital play.
A model where a person who loves virtual gaming can team up with someone who prefers physical sport.
Where participation matters more than performance. Where movement becomes fun, inclusive, and habit-forming.
Phygital Foundation of India was created to redefine how Indians experience sport and fitness : not as a chore, but as an experience people genuinely look forward to.
At its core, this is a mission to build a fitter, healthier, and more active India, using innovation as the bridge.
